KYC («Know Your Customer») is a procedure for verifying and identifying a client who intends to conduct any financial transaction. KYC can be called part of AML procedures and helps organizations avoid fraud, money laundering, etc.

KYC acts as a protective mechanism, and it requires an analysis of some data and information. KYC helps to solve several problems that show the transparency of the company, thus making it attractive to crypto investors, as well as avoid penalties and sanctions for ICO projects.